PRESS RELEASE : Crufts DVD Launched to Trade
ILC Media Sales Director Andrew Palmer with Best in Show titleholder, ARAKI FABULOUS WILLY.
Andrew Palmer Takes ILC Media to the Dogs!
The 2007 Pet Index show, part of the Glee Exhibition, Birmingham, saw the trade launch of the first official Crufts DVD release, which features highlights from the past three years of action at the renowned dog show.
Recognised as the largest and most prestigious dog show in the world, Crufts is an international event, attracting over 150,000 visitors and 25,000 dogs annually.
Crufts: The Ultimate Collection (DVD0439 RRP £19.99) was released at Glee on 17th September, and was attended by the current Best in Show titleholder, ARAKI FABULOUS WILLY, pictured here with ILC Media Sales Director Andrew Palmer (attached).
The three disc set features the highlights of the Group Judging and Best in Show at the 2005, 2006, and 2007 events, providing dog lovers the chance to relive the dog showing action from each event. With Crufts attracting a global audience that is unrivalled by any similar event, there is clearly a market for the DVD, and with this inaugural release containing nearly four hours of action, the set certainly offers value for money.
Dog lovers can watch as entrants compete to achieve the coveted title of ‘Best in Show’, as thousands of dogs go head to head to be judged by experts determining who should be crowned champion. The DVD set rounds up all of the action from the Group Judging and Best in Show where the very top dogs from the show compete.
Along with a selection of interviews with key personalities from the dog exhibiting world, viewers are treated to all of the action that secured the top accolade achieved by Tibetan Terrier, Araki Fabulous Willy in 2007, Australian Shepherd Caitland Isle Take A Chance in 2006, and Norfolk Terrier Cracknor Cause Celebre in 2005, as well as all of the highlights from the rest of the shows.
With a clear intention to build the Crufts DVD brand, Andrew Palmer stated:
“Crufts is a hugely recognisable name with a global presence, and we strongly believe that there is a consumer market for the DVD. We have developed a close relationship with the Kennel Club (Crufts brand owners) and see great potential in utilising their archive to create a range of titles to meet the demand of this segment.”
Notes to Editors
Available to buy from all major retailers RRP: £19.99 Released 17th September 2007
Distributed by ILC Media.For further details of products and services please see www.ilcmedia.com
ILC Media has continued to see rapid growth over the past six years, emerging as one of the UK's largest independent DVD distributors. The company’s portfolio has expanded to include new distribution and licensing agreements with Premiership and Championship football clubs, as well as non-sporting genres incorporating Film, Music, Documentary, Fitness, and Special Interest.
