ILC Media’s experience of representing and distributing programming across a number of categories has helped us develop a sophisticated, innovative and highly effective marketing strategy.
A key focus of the strategy is to maximise product awareness amongst key target groups, and generate interest from non-traditional audiences, thereby optimising the sales potential of all related programming.
We work closely with license holders to ensure that every relevant channel of communication is utilised, and regularly carry out highly targeted cross channel advertising campaigns across a range of platforms.
Campaigns are generated to target consumers via a number of media channels including; national/regional press and radio; online; and across our stadia/outdoor screen advertising network.
With an excellent record in generating extensive PR coverage for our catalogue of releases, we are able to utilise our expertise in this field to maximise awareness prior to product launches. With well established relationships with media contacts, there is an ease and speed at which coverage and awareness of a new product can be generated.
The organisation of personal appearances and product media launches is a useful tool in generating a large volume of PR coverage, and is an application that we have utilised for a number of our partner football clubs, including; Chelsea FC, West Ham United, and Everton.
Working closely with retailers to ensure sales promotions are given maximum awareness, ILC Media is in a position to rapidly respond to events and implement promotional activity if the opportunity arises.
Whether utilising on-pack, price, or media promotions, we provide full retail support for each campaign, including provision of advertising, point of sale material, and incentives.
Another key tactic employed as an element of the marketing campaign is the exploitation of all direct marketing channels.
With extensive databases and access to third party data, we are able to target consumers via a number of channels, and have regularly utilised the following:
- Postal mailings
- Email shots
- Mobile phone text messaging